When we talk about Facebook engagement, we try to explain the way users interact with the different brands on this social network. Facebook engagement measures the commitment that your users show to your brand. The most common examples of Facebook engagement are likes, comments, shares etc. The engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach. Engagement also helps boost your News Feed placement based on the Facebook algorithm.
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative, sometimes centered around a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways. Marketing campaigns are launched to get potential buyers thinking about a specific topic. These campaigns are crucial to engaging your audience and raising market awareness around your brand. social media, SEM, PPC, Google Adwords, and live chats, are all great ways to learn more about your audience.
User engagement refers to how frequently and how long a user interacts with your website, app, or other product. Engagement is calculated from interactions, such as click-throughs, downloads, screen time, comments on a blog post, social media likes or retweets, and so on. As a marketer, we are well aware of the fact that we need to engage with our audience at each stage of buyer cycle. We know, we have to follow the golden rule of marketing- Attract, Convert, Leads, Close, and Delight. We have recited this in our heads zillions of times that engagement is the key to a successful marketing plan.
A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads. There are different types of leads based on how they are qualified and what lifecycle stage they're in. 85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. Yet only 42% of business owners have an active plan in place.
Online businesses and websites thrive on traffic. That is the number of people visiting as well as purchasing services or products being offered.There are effectively two ways that you can drive traffic to a website. The first way is free. It involves things like search engine optimization, setting up a blog, social media marketing and so on and so forth. The other way is paid. Everyone knows that paid ads can drive traffic to a website. Both paid and free traffic are acceptable ways of drawing visitors to your online store or business. We help you to decide which one will work best for you.
Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses. The brands who get the most likes, comments, and shares have the knowledge and tools to be successful.
Some valuable words from our loving and ever growing customers.
Mr. Jayant Mehta
We took the social media management as well as advertising services. And quite satisfied with the team. Facebook, Instagram and Twitter handling is awesome and results from the campaigns ofotraffic generation and lead generation also gave the good results.
Mr. Varun Dhawan
Mr. Ravinder Pal Singh